Privacy Policy
Last updated: 29 June 2026
1. Who we are
MG Madeira Tours ("we", "us") is a private tour operator based in Funchal, Madeira, Portugal. Contact: mgmadeiratours@gmail.com · +351 960 127 856.
2. Data we collect
- Booking data: name, email, phone, number of guests, pickup location, tour date and any preferences you share with us.
- Communications: messages you send by email, WhatsApp or our forms.
- Technical data: IP address, browser, device and pages visited (via standard analytics).
3. How we use it
- To process and confirm your booking.
- To contact you about your tour (changes, weather, pickup details).
- To improve our service and website.
- To comply with legal and tax obligations.
4. Legal basis (GDPR)
We process your data under the following legal bases: performance of a contract (your booking), legitimate interest (service improvement) and legal obligation (invoicing).
5. Sharing
We do not sell your data. We only share it with providers strictly necessary to deliver our service (e.g. email hosting, payment processors) and where required by law.
6. Retention
Booking and invoicing data is retained for the period required by Portuguese tax law (currently 10 years). Marketing data is kept until you unsubscribe.
7. Your rights
Under the GDPR you may request access, rectification, deletion, restriction or portability of your data, and object to processing. To exercise these rights, email mgmadeiratours@gmail.com. You may also lodge a complaint with the Portuguese Data Protection Authority (CNPD).
8. Cookies
We use essential cookies to run the site and analytics cookies to understand traffic. See our Cookie Policy for details.
9. Changes
We may update this policy. The "last updated" date above always reflects the current version.